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A fragrance that helps you search for new challenges to live the spirit of adventure and excitement and enjoy all the moments of your day, the fragrance is based on a group of different scents in its texture to mix together and give you a more masculine scent to give you the character of elegance and excitement until the end of your day About the brand: Founded in 1925 by Hugo Boss for clothing launching purpose, Hugo Boss is a German luxury fashion house. As of 2016, Hugo Boss has 1,100 retail stores worldwide. Hugo Boss has emerged as probably one of the most famous brands in the manufacturing and selling of fashion products. With a strong emphasis on both masculine and feminine products, you simply cannot help but fall in love with their perfumes.