Boss Alive

Celebrate the bliss of being immersed in the moment with this woody aromatic fragrance, which is inspired by the women who make bold moves. The delicate composition has notes of apple, vanilla, thyme and cedarwood, revealing an addictive scent that spreads femininity, magnetism and strength. About the brand: Hugo Boss is a German commercial group specializing in fashion, ready-to-wear, perfumes, and accessories founded in 1923 by German fashion designer Hugo Ferdinand Boss. Sales in 2010 were over 1.3 billion dollars in 124 countries. Hugo Boss was the SSDS black costume designer for the Nazis led by Adolf Hitler, the German clothing designer for World War II during the Second World War, and he also designed fashion for members of his family.